Gordon's always gone to the reducing edge of his market and has carefully picked 12 of the UK's ideal up-and-coming food as well as beverage business owners to complete to gain his investment-- a tremendous ? 150,000 of his own money. Yet to win Gordon's assistance will take greater than simply a wonderful suggestion-- the challengers will need to show they possess the raw active ingredients called for to do well: resolution, devotion, interest and talent.